finalists

2007 SoFIE finalists will be announced Friday, April 6, 2007.
For a list of last year’s finalists, see below:

2006 finalists

Hospitality, Travel or Tourism
(Sponsored by Bluegreen Resorts)

Celebrity Cruises by Sapient Experience Marketing
Spirit Airlines by World Media

Healthcare, Medicine, Biotechnology, Life Sciences, Pharmaceutical

Michele Coffman, O.D. PA
WebMD - TV Guide by World Media

E-Commerce or Online Product or Service
(sponsored by ValueClick Media/Fastclick)

GreatCoffee.com by Pinpoint Communications
Mitchell & Ness Nostalgia Co. by DMi Partners

Banking or Professional Services

BankAtlantic
Coollawyer Inc.

Education or Non-Profit

MIT Solar Electric Vehicle Team by Studio Module
Rescue Rehab Home by www.TenGoldenRules.com

Technology, Telecomm/Business Products or Services
(Sponsored by TheUseful)

Alienware by World Media
SBC Corporation/AT&T by Avenue A | Razorfish

Most Effective Online Marketing Strategy
(Sponsored by DoubleClick)

Air Canada by World Media
VISIT FLORIDA by Custom Marketing Group

Most Effective Email Campaign
(Sponsored by Responsys)

Rewards Network
TheUseful

Most Effective Search Engine Marketing Program
(Sponsored by Trafficbuyer.com)

Blinds Galore by Avenue A | Razorfish
TruckXpressions by BeyondROI

Most Effective Customer Acquisition and/or Online Direct Response Program
(Sponsored by Trafficbuyer.com)

Bosch Tools by Avenue A | Razorfish
Celebrity Cruises by Sapient Experience Marketing

Most Effective Viral Marketing Program
(Sponsored by AOL)

Bridgestone Golf by iChameleon Group with JWT-Atlanta
Fairfield Resorts, Inc.

Most Effective Online Brand Experience
(Sponsored by AOL)

AgencyNet Interactive
Burger King SithSense.com

Vanguard Award - Innovative Use of Integrated Marketing
(sponsored by Avenue A | Razorfish)

DeBeer’s by iChameleon Group with JWT-NY
Moniker.com by www.TenGoldenRules.com

Most Effective Integrated/Cross Channel Marketing Campaign
(sponsored by Modem Media)

Carnival Cruise Lines by Avenue A | Razorfish
Citrix by Starmark International