call for entries

extended to March 2, 2007

For more information

The entry packet, including payment forms, award category descriptions and instructions, is available as a PDF by clicking here. To request an entry packet via email or alternative format, email us.

To submit your entry online, click here

You can also click here to view a sample entry.

Entries

Entries should include the following information:

Brief Description of Interactive Marketing Program

• Define Target Audience
• Situation Background
• Describe competition
• Internal challenges faced
• Budget constraints
• Timing constraints
• Technical challenges

Goals

• State campaign/program goals: brand awareness, brand preference, recall, purchase intent, direct responses, email captures, sales, etc.
• Describe industry standards for similar campaigns/programs
• Known obstacles that must be overcome

Implementation

• Technologies used
• Innovative uses of technology
• Media
• Technological constraints and challenges

Results

• Forecasted vs. actual
• Comparisons with industry standard metrics
• Success criteria (How did you get people to website (TV, direct mail,etc.)

Entry Fee

You can download the SoFIE Awards Credit Card Payment Form.
All fees are due upon submission of your entry.
$150 (SFIMA Member or Sponsor)
$200 (Non-Member)

Fax/mail payment forms (check made payable to SFIMA or
credit card information) to:

SFIMA Treasurer
Fax number: 270-568-9411
4630 NW 7th Place
Deerfield Beach, FL 33442

Acknowledgement of Receipt of Entries

If you would like to be notified when we have processed your entry, please include a valid email address where you may be contacted. After receiving your package, we'll send an acknowledgement to you.