categories

Eleven awards will be given to recognize excellence in interactive marketing programs and activities by marketing and industry categories.* Entries for these awards must come from the individual or company that created the work or for which the work was done.

To be eligible, a project must be completed in 2006 by you, your company, or a client of your company, one of which must be a Florida-based company. For more information about entering, please download the SoFIE Entry Packet.

Please submit your entries online using the online submission form.

campaign categories

(Click here to see more detail on category descriptions)

• Most Effective Online Marketing Strategy (e.g. Email, etc.)
  
• Most Effective Integrated/Cross Channel Marketing Campaign
• Most Effective Customer Acquisition, SEO, Viral, and/or Online Direct Response Program
  
• Most Effective Online Brand Experience (Web sites, mini sites, extranets, etc.)
  
• Most Effective Email Campaign
  
• Most Effective Search Engine Marketing Program
  
• Most Effective Online Creative Program or Campaign
  
• Vanguard Award: Newest and Innovative use of Integrated Marketing
  

industry categories

(Click here to see more detail on category descriptions)

• Most Effective Hospitality, Travel or Tourism Campaign/ Site
  
• Most Effective Technology, Telecommunications/Business Products or Services Campaign / Site
  
• Most Effective Campaign/Site - Other Industry
  

best of show

The judges for best campaign/site in show will vote on the top five scoring winners. The Best of Show category is determined solely by the judges; entries are not submitted for this category.

* Please Note: SFIMA reserves the right to re-categorize entries and/or create, consolidate or eliminate categories in its sole and determinative discretion.