Campaign categories
To be eligible, a project must be completed in 2008 by you, your company, or a client of your company, one of which must be a Florida-based company. For more information about entering, please download the SoFIE Entry Packet.
Please submit your entries online using the online submission form.
Most Effective Social Marketing/Viral/Word of mouth campaign
Awarded to the marketer that developed and executed the best social influence marketing plan.
Most Effective Integrated/Cross Channel Marketing Campaign
Awarded to the marketer displaying the best ability to deliver a unified message across multiple media while also effectively leveraging the unique.phpects of each medium. Effectiveness is measured by comparing results to previous efforts, industry standards (preferred when available) or initial goals and focuses on the use of online media as part of a cross-channel advertising program. This category considers how the online media is used as part of the media mix and how the impact of he online program is measured.
Most Effective Direct Response Campaign
Awarded to the marketer displaying the most successful and unique strategy for conducting an online marketing campaign with the primary goal of attracting new customers. Success is measured both in terms of resulting number of new customers and customer acquisition cost. Effectiveness is measured by comparing results to previous efforts, industry standards (preferred when available) or initial goals.
Most Effective Online Brand Experience
Awarded to the agency or company that has most successfully captured the essence of a brand through a Web site. The criteria for evaluation will encompass all elements of site experience, including overall design, communication, usability and use of technology as well as quality of creative and marketing strategy. Nominees are required to submit a live URL with a fully functional site.
Most Effective Email Campaign
Awarded to the marketer displaying the best use of email in a marketing program to compel recipients to take the desired action. Effectiveness is measured by comparing results to previous efforts, industry standards (preferred when available) or initial goals.
Most innovative: Newest and Innovative use of Integrated Marketing
In our context, the word Vanguard has the following definition: the position of greatest advancement; the leading position in any movement or field. Synonyms: forefront, cutting edge, avant-garde. If you feel your campaign truly redefined the definition of Interactive Marketing, pushed the limits of what was possible, and re-leveled the competitive landscape, then this is the category for you. Awarded to the agency or company that created the most unique campaign or site, that was such an innovative use of interactive marketing that it redefined "interactive marketing", and permanently raised the bar for all future campaigns.
Most Effective Hospitality, Travel or Tourism Campaign/ Site
Awarded to the most effective site or online marketing campaign in the category of hospitality, travel, tourism, conferences or events that demonstrated the elements of creativity, clarity, high performance and overall excellence in user experience.
